SpotX and Syncbak Drive Revenue Growth for Local Broadcasters
SpotX, the leading video advertising and mo网ization platform, today announced that it has inked a deal with Syncbak, a company that created the technology that powers 生活 OTT, to increase revenue for 当地的 broadcasters. As a result of the partnership, SpotX is now connected with Syncbak's proprietary dynamic ad insertion (DAI) solution, AdSync, and content owners and creators using Syncbak's platforms, including SimpleSync and SBTV, can now generate meaningful revenue for their inventory. Syncbak is also leveraging SpotX for its programmatic ad decisioning layer and ad serving technology.
“在Syncbak, we want to help 当地的 broadcasters mo网ize and make their content available to their viewers on any platform,曼德尔院长说, 副总统, Syncbak的收入. "SpotX industry-leading video mo网ization solutions allow us to present a whole new revenue stream to our users, and we're thrilled to be partnering with them."
2018年5月推出, SBTV and its affiliate destinations allow viewers to stream 生活 and on- demand 当地的 TV station content on any device. The SimpleSync platform lets 当地的 stations stream their content to any vMVPD, 他们自己的网站和应用程序, and Syncbak's direct to consumer app. SBTV is available on Apple TV, Roku, iOS, Android and the web.
As a result of the partnership, SpotX is connecting advertisers directly to Syncbak's premium, 当地的, 生活, and on-demand video inventory which runs across the SBTV website, SBTV应用程序(网页或移动), 线性电视台, and Syncbak publisher websites and apps. Syncbak will also retain the ability to execute direct deals with linear advertisers.
"This is a massive opportunity for advertisers because when they access Syncbak inventory through SpotX, they will have the ability to 达到 two different audience segments simultaneously, viewers watching traditional linear TV and those tuning in via OTT," said Benjamin Abbatiello, vice president, audience and distribution management at SpotX. "Syncbak has really been a pioneer in the OTT space, and we're excited to help its content owners and creators earn more revenue."
关于SpotX
SpotX is the leading global video advertising platform that enables media owners and publishers to mo网ize premium content across desktop, mobile and connected TV devices. As a modern ad server with programmatic infrastructure, 数据支持, and mo网ization solutions for OTT, outstream, 可寻址电视, SpotX gives media owners and publishers the control, 透明度, and actionable insights needed to understand buyer behavior, 管理访问和定价, 最大化收益. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimizing media efficiency, 达到, 以及受众定位. With best-in-class technology purpose-built for video, SpotX的整体, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, 微软休闲游戏, 报童, Samba电视, 吊索的电视, Vudu and partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, 整合广告科学, JW球员, MediaMath, 护城河, 尼尔森, 甲骨文, 和更多的.
总部设在丹佛, SpotX has nearly 600 employees in 24 offices worldwide including Amsterdam, 汉堡, 伦敦, 洛杉矶, 米兰, 纽约, 巴黎, 旧金山, 新加坡, 斯德哥尔摩, 悉尼, 和东京. 2017年10月, RTL Group completed its 100% acquisition of SpotX which is currently combining its business with smartclip, 姐妹公司. 更多信息请访问www.spotx.tv and follow @SpotX on Twitter and LinkedIn.
关于Syncbak
Syncbak is the leader in OTT solutions, powering more than 10 million hours of 生活 当地的 broadcasts on OTT destinations like CBS All Access, Hulu, fuboTV, 索尼, 亚马逊, 美国橄榄球联盟, 和更多的. Syncbak's end-to-end platform, SimpleSync, is used by broadcasters for 生活-stream transcoding, cloud-based rights resolution, 基于云计算的DVR, 设备过滤, 地理定位服务, 内容管理, 流监控, video clipping and dynamic ad insertion. Syncbak's technology currently 达到es 99 percent of the US population across 208 markets, representing 54 station groups and all major 网works, 包括哥伦比亚广播公司, 美国广播公司, 狐狸, 美国全国广播公司, 和CW电视台.
行业公告's article first appeared on OnlineVideo.网