2011年3月10日
By Steve Vonder Haar 互联网基础设施研究总监
专题文章

2011年的视频扩张:企业现状

Mike Newman is well-versed in looking into enterprise video’s crystal ball.

As chief executive officer of video software vendor Accordent Technologies for more than a decade, Newman has pretty much lived through all of the growing pains that come with transforming the technical novelty of online video into a viable business communications tool.

Like many other vendors in the enterprise video sector, Accordent got its start selling basic platforms for capturing video, 幻灯片, and other presentation inputs and putting them all together in a single webcast interface. 最终, Accordent—like many of its rivals—sought to expand its sights by building full-fledged content management solutions and audience measuring capabilities that help companies make sure that the right video content reaches the right people at the right time.

Even with the progress in the enterprise video sector, the maturation of this corner of the digital media industry is not complete in Newman’s eyes. Even as brand-name giants such as Nike and Intel continue to push into broader adoption of enterprise video technologies, Newman and other leaders of the business video technology sector now see the opportunity for online video in 2011 to take on a more central role than ever before in enhancing the corporate communications experience.

“If I were going to use just one word to describe what’s going to happen with enterprise video in 2011, 它的普遍性,’”纽曼说.

Companies like Accordent have always made a decent living providing video solutions that live on the periphery of business communications. 一家公司将使用在线视频, 例如, 召开全体员工会议, 覆盖全球数千名员工. Another firm would use video to enhance training of a far-flung work force.

视频行业的新机遇

进入2011年, 然而, video technology vendors are beginning to recognize opportunities that extend beyond the relatively narrow confines of “ego-casting” and employee training. 事实上, video sprawl is making its mark on the world of corporate communications, setting into motion a series of technology trends with the potential to transform how business users perceive and implement online video capabilities.

As executives from an array of functional disciplines find new ways to leverage video to convey their messages to key audiences, 信息 technology departments are growing increasingly serious about identifying and deploying comprehensive solutions that support more broad-based use of video on their corporate networks.

“The best evidence of this comes in the fact that many of the (deployment) initiatives we’re seeing are being driven by the 信息 technology department. 视频正在成为堆栈的一部分，”纽曼说. “The transformation of this market is all about the ubiquity of video and the ability of video to grab significant mindshare at the chief 信息 officer level.”

尽管科技的发展日新月异, 虽然, the changing landscape makes for an enterprise video crystal ball that is cloudier than ever heading into 2011. Some vendors predict that companies will begin seriously expanding their corporate networks to handle a growing flood of video traffic. Others see 2011 as the year when tablet computers such as the iPad fundamentally change the way executives view business video content. Still others see growth coming from the proliferation of video produced and distributed from the employee desktop.

在某些情况下, predictions about the growth of mobile video or the accelerated adoption of “YouTube in the Enterprise” have colored industry projections in years past. 供应商们认为，今年的情况将有所不同.

“There has been lots of noise about this in the past, 但2011年是这一切开始发生的时候,迈克尔·鲁宾说。, vice president of marketing for video technology vendor VBrick. “我们已经走到了炒作周期的顶端. 现在，要面对现实了.”

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