Streamers Don’t Care 关于 Password Sharing - It All Comes Down to Pricing
Netflix的 recent attempt to crack down on password sharing has sparked significant debate around the streaming giant's future in the industry. 而 花旗银行 reports that password sharing could cost the streaming industry $25 billion annually, Netflix的 crackdown has already resulted in a loss of over 1 million subscribers in Spain during the beginning of 2023. 尽管如此，一项新的研究 前提 reveals that price is actually the most critical factor for viewers when it comes to streaming services.
As the world of streaming services continues to revolutionize the way we consume entertainment, it's essential to understand what consumers value most about these platforms and what it means for the future of the industry. Although Netflix的 password crackdown has dominated recent headlines, 前提's research highlights the affordability to viewers as a more pressing concern, with 82% of Americans subscribing to one or more streaming services, 很明显，负担能力, 各种, and access to content are pressing factors for consumers.
我们调查了超过2个,000名美国撰稿人使用了前提应用程序, and the results were clear: streamers care more about the affordability of services than password sharing. This might seem counter-intuitive given the buzz around Netflix的 decision, but it shows that consumers are keeping a closer eye on their wallets in the current high inflationary environment.
When it comes to the top players in the streaming game, Netflix continues to reign supreme with 40% of respondents using the service regularly. Amazon Prime 其次是16% Hulu 占13% 迪斯尼+ at 6%. 有趣的是, men are more likely to watch Amazon Prime Video than women, while apple + and 迪斯尼+ are at risk of being canceled.
So, what do consumers want from their streaming services? 27%的观众认为价格是最重要的因素, followed by the 各种 of content and access to specific shows or movies. 令人惊讶的是, password sharing and exclusive access to theatrical releases or sports are at the bottom of the priority list. 最终, streaming audiences care the most about getting their money’s worth.
With a staggering 82% of Americans subscribing to one or more streaming services and spending between 1-30 hours per week watching their favorite content, it's safe to say that the streaming wars are far from over.
随着行业的不断发展和扩大, it's crucial for streaming platforms to keep an eye on what really matters to their viewers - affordability, 各种, 还能看到他们喜欢的节目和电影. With new players entering the market and competition intensifying, streaming services will need to keep innovating to stay ahead of the game and keep their subscribers engaged. 最后, it's the viewers who will determine the future of the streaming world, and it's up to the platforms to keep up with their demands.
在拥挤的市场, streaming services must be equipped to make informed decisions to stay competitive. By staying attuned to what consumers truly value "on the ground," streaming platforms can innovate and provide the best possible experience for their subscribers. 最终, it's the viewers who will shape the future of the streaming world, but accurate audience insights will ensure that the Netflix, apple + and Hulu’s of the world don’t see the end credits.
[编者注:这是来自 前提. 流媒体 accepts vendor bylines based solely on their value to our readers.]
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